Flux is a sharing service in Puglia designed to take care of its customers. Initially popular among locals, it has now become highly sought after by international tourists who use it to visit the small inland towns, travel to the coast, and explore nature.
Flux offers various modern and eco-friendly vehicles to suit different needs, providing an alternative to expensive taxis and the less extensive public transportation network, especially between inland cities.
Flux offers various modern and eco-friendly vehicles to suit different needs, providing an alternative to expensive taxis and the less extensive public transportation network, especially between inland cities.
For Flux, we created the name "Flux" to reposition the company. It represents movement, is easy to remember, and sounds appealing. We combined the words "flexibility" and "user experience" to encapsulate the service's essence.
We developed a modern visual identity that appeals to a broad international audience visiting the region each year, as well as locals. The identity features bold, contrasting colors, with a dominant purple chosen after a thorough study of colors used by other sharing services. This ensures that Flux vehicles are easily recognizable. Additional colors were inspired by coastal landscapes and the Mediterranean scrub. The logotype uses lowercase characters to make it approachable, with a distinctive dynamic line representing the flow, designed to be a key feature in the communication system and make the vehicles easily identifiable. We also designed the user interface, various social media formats, and print materials to ensure a cohesive and effective brand presence.
Puglia, IT
Niche
Bike Sharing
Timeframe
2 weeks
Keywords
Art Direction
Branding Strategy
Graphic Design
Art Direction
Branding Strategy
Graphic Design
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