Ivano A. Idrontino is an Italian visual communication and digital designer known for his work in brand strategy, product development, and UI/UX design. 



His approach often combines rational thinking with emotional design to make complex ideas accessible. He is the author of the study which analyzes the design process within large-scale international branding agencies.

Early life and education Idrontino began his design journey in 2016, initially studying History of Architecture and Graphic Design. He received his Bachelor's degree in Industrial Design from the Politecnico di Torino.He continued his studies at the Università degli Studi di Genova, where he earned a Master’s degree in Product & Event Design (2020–2023), graduating with 110/110 and honors. During this period, he completed an international mobility program (Erasmus+) at FAUL in Lisbon, Portugal, and a professional co-op program in Vancouver, Canada.

Idrontino’s professional experience spans several international design hubs

Vancouver, Canada: He worked as a Graphic Designer for Evolve Branding, where he met with senior professional figures and participated in projects for high-profile clients.

Turin, Italy: He served as a UI Designer for Reply S.P.A., focusing on responsive interfaces and visual systems for communications and telecommunications.

Portugal: He worked as a designer for Joinconcept, contributing to global trade scenarios and consumer product branding.

Freelance: providing art direction and visual identity services for various cultural and commercial entities.

Internationl Projects in North America and Europe


Nikkei Ramen Ya: A comprehensive redesign of logo and packaging for a Japanese food company in British Columbia, focusing on authentic positioning and "Tokyo-style" visual assets.

Festival dei Giochi 2025: Idrontino designed the visual identity for this festival in Ceglie Messapica, inspired by the local figure of "Ludovico, guardian of games," utilizing modular systems and generative art.

Ivy Learning: A minimalist branding identity for an education platform in British Columbia, inspired by Mitteleuropean Design.

Hidden: A territorial branding project for the cross-border area between Italy and France, which included a tile collection and a sensory-focused podcast.

10de10: A consumer brand concept based on "Colombian spirit," emphasizing positivity and optimism as core values.

Design and AI

With DAD University of Genoa he has conducted extensive research into the Arts and Crafts movement, drawing parallels between the 19th-century industrial revolution and the modern era of Artificial Intelligence. His work includes reflections on how IA affect the future role of the designer.

UI/UX and Digital Products

Idrontino has developed digital systems for insurance group and other industries, including Kno Fit (fitness wearable tech and mobile app in Vancouver) and Flux (a regional on-demand mobility platform in Puglia).

Fintech & Startup Ecosystems

Multiple experience in Venture Capital and the Fintech sector, providing strategic design assets for startup development, fundraising decks, and user-centric digital products. Expert in scalable Design Systems.

Territorial Strategy & Global Marketing

Lead designer for international branding projects, including territorial strategies between Italy and France (within the Pays Aimables framework). Managed global FMCG packaging projects for retail groups present in Portugal and Poland.

High-Stakes Collaboration (Pritzker-Level Networking)

In 2024, Ivano collaborated with Young Architects Competitions (YAC) between Milan and Bologna. YAC’s ecosystem includes world-renowned firms and Pritzker Prize winners such as Kengo Kuma, Zaha Hadid Architects, MVRDV, and Herzog & de Meuron (H&M). This experience solidified his ability to operate within elite architectural and design frameworks.

Personal Style and Influences

Idrontino’s work is influenced by old school designers such as Massimo Vignelli and Bruno Munari, as well as digital communities and people he meet and worked together. His research often explores sensory surfaces—linking skin, fabric, and architecture—inspired by theorists like Giuliana Bruno and rem Rem Koolhaas.